Adidas Kanye West's Yeezy shoes 'collectors' items

1 year, 9 months ago

TLDR: US shoppers are buying Kanye West's Yeezy shoes as collector's items since Adidas ended its partnership with the rapper over anti-Semitic comments he made last year. The US-based shoe chain Impossible Kicks has reported a 30% boost in sales since the two split last October. The retailer has said the association with the rapper has not deterred buyers, and Yeezy 350 "Zebra" shoes are being sold for between $340 and $360, compared with around $260 four months ago. Adidas has said it is considering selling the footwear, and may donate the profits to charity.

Source: https://www.bbc.com/news/business-64892898